In 2017, I decided to setup a clothing business alongside my brother called PRÉS Label. The demographic was for 15-30 yr olds.  

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For the look and feel of the brand, we wanted it to be elegant and up-market but still keeping up with the latest streetwear trends.

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I lead all apparel designs, which would then be sent to the manufacturer for production.

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I lead design on our brand, our daily instagram posts and our website. I also art directed our photography shoots i.e choosing the location and how I wanted the models to be portrayed in each photo. 

 

Unfortunately the business is no longer active. However, the experience has provided me with not only design experience but business experience, which I carry into my daily job.